Marketing Specialist
BrightView Technologies is an emerging player in the high growth market for Engineered Optics used in optical technologies within Advanced Computer Displays, 3D Sensing, and LiDAR through its portfolio of innovative products based on industry-leading Microstructure Lens Array technology. We are seeking a Marketing Specialist to develop and implement marketing strategies for optical components within these markets, and help Brightview establish itself as a market leader.
The essential functions include, but are not limited to the following:
- Develop and ensure execution of marketing strategies that seize opportunities and drive growth
- Develop content and execute multiple projects in various markets. Activities would include disseminating information, coordinating e-mail campaigns, creating brochures, sample kits, visual presentations, newsletters, direct mail pieces, press releases, and other marketing materials
- Administer the planning, logistics and execution of all tradeshows, being attentive to the value of staying within budget and on time.
- Create E-mail campaigns to promote products and services to ensure marketing messages are conveyed clearly and delivered properly to prospects
- Create content including customer and analyst presentations, product guides, data sheets, sales materials, blogs/articles, website pages, solution briefs, white papers and more.
- Manage the overall operational, budgetary, and financial responsibilities and activities of the Marketing spend
- Keep stakeholders and the leadership team up to date with progress of projects. Ensuring clear and efficient communications between the marketing/creative team, and the wider company.
- Manage the marketing activity to coordinate with channel partners and external third-party vendors.
- Provide key voice of customer input to the product development process by gathering input from sales, customers, industry experts, market data, etc.
- Be the expert on user/buyer intelligence, knowing who they are, how they buy and their key buying criteria.
- Bachelor’s degree in Marketing, Communications, or related field
- 2+ years of marketing experience within a corporate setting
- Experience with E-mail campaigns, customer relationship management tools, survey platforms, and marketing automation applications.
- Knowledge of account-based marketing (ABM) strategy, segmentation, and execution
- Experienced in defining technical requirements, evaluating technologies, scoping projects, and overseeing implementations
- Proven ability to connect multiple data points for reporting on marketing performance and informing channel/program strategy and execution
- Expertise in managing audience segmentation, digital marketing campaigns, and email campaigns
- Strong team player with demonstrated ability to partner with sales, design, marketing, finance, and other cross-functional departments
- Proactive, Self-Starter with an Enablement attitude
- No supervisory responsibilities
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, and handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms; and stoop, kneel, crouch or climb a ladder. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this position include close vision, distance vision, peripheral vision, and the ability to adjust focus. The noise level in the work environment is usually moderate.
Contact us at [email protected] to apply.